Strata SFR is a dynamic and custom-built real estate marketing and brokerage firm that tailors its real estate services to meet the unique needs of Single-Family Rental investors.
Our Real Estate Services
Our services include the following:
What Sets Us Apart
With more than 13 years of experience in the real estate investment arena, there are several key differentiators that set Strata apart from traditional residential real estate brokerages. And while the types of properties that other real estate brokerage companies sell may be the same in terms of asset types like Single Family Homes, Townhomes, Duplexes, Triplexes, and Fourplexes, the process of marketing and selling these types of homes to and for investors couldn’t be more different.
The main differentiator is knowing how to analyze and quantify a property’s value as an investment vs. a primary residence. This includes understanding standard industry investment metrics such as Cap Rate, Internal Rate of Return, and industry-accepted expense assumptions, all of which allow sellers to present the investment with meaningful metrics that will speak directly to investors.
Once assets are analyzed and priced at a level that will attract investors, packaging and presentation become key. If you survey a dozen investors, you may hear a dozen different investment strategies. If an investment is packaged in the right way, it may not speak to every one of the different investors and their strategies, but it should speak to most. Knowing how to present a listing so that it appeals to the widest range of investors is a key component in the successful execution of any real estate investment sales strategy.
Targeting the right buyers through direct marketing based on market intel gathered over more than a decade in the business is the cornerstone of Strata’s unique approach to investment sales. We employ both direct targeted marketing by leveraging established relationships, supported by, but not dependent on, broader marketing channels. The combination of both our targeted buyer outreach and highly visible broad-based marketing ensures that real estate sellers get the right kind of attention and buyers in our network are consistently supplied with new opportunities.
Single-Family Rental and Build For Rent real estate are very specific niches in the overall real estate market. Strata SFR has set itself apart from traditional brokerages by knowing more about the nuances of this asset type than traditional residential and commercial brokerages. Those points of differentiation are critical to Strata’s success and that of our investor clients.